The key-words to your succes. How to plan a good SEO strategy?

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Keywords are the foundation of your website’s content, because they’re what people search to find the information they need. However, not all keywords are created equal, and choosing the right ones can make or break your content optimization efforts. If you want to use the best keywords possible on your website and ensure that your site ranks highly in search engines, keep reading to learn about different types of keywords and how to find them in this ultimate guide on how to choose keywords.

How does the search engine work?

Search engines use a variety of methods to find the most relevant results for a given query. They will index websites and webpages that contain the keywords being searched for, as well as other factors like freshness, authority, and user engagement. Most search engines work by sending out a spider to fetch as many documents as possible. Then, they index the collected pages and match the keywords on the pages with the terms that people are searching for – this is how the ranking is made. To ensure your website is being found by search engines, it’s important to use the right keywords. 

What are keywords? 

These are all words that users enter into search engines. They make it possible to find information from the web, narrowing down the search results.With this data, you can learn what people are looking for in your market, which will give you a better idea about how to advertise your business online.

The relationship between keywords and SEO 

Keywords are the basic element of SEO positioning because we can find them in many other elements on the website, mainly in:

  • URL and slug
  • anchor text,
  • meta tags,
  • headers
  • content,
  • multimedia,
  • internal and external lines.

If you want your website or blog to rank high in search engine results pages (SERPs), you need to focus on keywords. But not all keywords are created equal. There are different types of keywords, and each has its own benefits and drawbacks. Here’s a look at the different types of keywords and how to find the ones that will work best for your business.


  • general – most often single words referring to undefined categories; are extremely difficult to position due to high competition,
  • branded – used in the context of a specific website, company, brand, the address of which the user does not remember; they are relatively easy to position due to the unique name,
  • long tail – phrases consisting of more than two words, which significantly narrow the search results; they can also be in the form of questions; they are easier to position than generic words due to less competition,
  • local – erms that potential customers in your area are searching for when they’re looking for products or services like yours and they are location dependent.

What should be taken into account when doing keyword research?

You already know what keywords are, what their types are, and what impact they have on SEO work. But how do you do a proper keyword analysis? First of all, it requires us to reach for more interdisciplinary activities. We need to characterize our target audience. Try to identify gender, age, education, place of residence, work, interests, problems. The next step is to perform a thorough competition analysis. You can do it manually or with the use of appropriate tools. Don’t forget about relevance of the keyword to your business. If you are not sure some steps ask the best Meath SEO agency. 

Helpful tools

Creating a word base is a really difficult task, so it is worth reaching for the available tools that will help you systematize your work, reduce the risk of errors and choose phrases according to trends and competition. Here five, which are the most popular.

  • Google Keyword Planner – a free tool that allows you to find keywords and phrases associated with them, provides the monthly number of searches for a given term and estimates the cost of PPC advertising.
  • Google Analytics – helps to monitor website traffic in relation to selected keywords, which allows you to assess the accuracy of the selection and the effectiveness of the implemented advertising campaign.
  • Google Trends – allows you to check the popularity of searches, determine the interest in a given phrase, as well as assess the popularity of a selected keyword in different parts of the world.
  • Senuto – allows you to check the average monthly number of searches, the seasonality of phrases, their competitiveness, as well as find synonymous words.
  • Semrush – analyzes words in terms of SERP, creates variants of phrases, assesses the level of CPC and competition.

After all, the best “tool” is actually the help of experts. The SEO in Galway has more advanced programs and, above all, competent specialists in marketing and PR. Instead of buying a subscription or programs, it’s better to invest in something more stable.

Wrapping up

Remember to think about what potential customers would search for, and how you can best target those keywords. And don’t forget to keep an eye on your competition! By constantly monitoring your keywords, you can ensure that you’re always ahead of the game. To find the right keywords for your business, start by brainstorming a list of terms related to your product or service.

Main photo:Wokandapix/

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