How do you build your image as an expert?

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One of the best ways to find customers online is to establish yourself as an expert in your field. The more you expose your brand to your target market, the more likely people will recognize you as a leading expert. 

As a result, they will place their trust in you and choose to use your products or services. Here are some tried and tested strategies for building a reputation as an expert in your niche.

Publish as much free material and content as possible

Share your knowledge and expertise with your audience in a way that doesn’t require them to pay anything. You can write and create:

  • interesting articles on your blog;
  • e-books;
  • technical descriptions and tutorials;
  • videos and tutorials;
  • podcasts.

The more important information you publish, the more you will establish your brand as an authoritative source in your field. Ensure the substantive quality and linguistic accessibility of the information you publish. This will help you reach a wider audience of potential interested parties.

Publish useful information on social media

Constantly uploading sales posts with more offers and links to your store will not bring you the expected results. Your audience will sooner or later tire of such content and simply leave. It is better to share with them what is useful and possibly mention your services or products in a more natural way. So be active on social media by:

  • sharing interesting content from your niche;
  • commenting on the latest industry trends;
  • answering questions from observers;
  • engaging in discussions in topic groups and under posts.

Remember that you are the expert for your audience, not for yourself. If they have problems and you know how to solve them, share it with them.

Write guest articles on other portals

Expert articles in other media and portals are a very useful and effective tool for building a reputation as an expert. Provided it is used properly. You need to find popular sites with good traffic that target your target audience. Then, if possible, get involved in creating content for those very sites, making sure that all articles are signed with your name, nickname or brand name. However, it is important to find your unique style so that your audience will actually want to learn just from your texts.

Tell about yourself

Talking about yourself has become very fashionable lately, and for good reason. People remember you through stories, not corporate branding. They want to get to know you as a person. Perhaps, in addition to being a business owner, you are also an avid World Cup fan, a mountain climbing enthusiast or a parent. You may think that such details of your personal life are better kept quiet when it comes to business, but in fact, if you can bring something personal to what you’re talking about, you’ll be able to connect with your audience right away. So go ahead! Share your story!

Speak up whenever possible

Find ways to reach out to potential audiences beyond your website or social media. Try giving an interview on a popular YouTube channel, get involved in industry events in your city, answer questions from your field on sites like Quora. Speaking at trade shows, meetings and conferences is also a good idea.

main photo: Distel

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