An effective landing page can be the difference between success and failure for your business. It’s often the first thing that potential customers see, and if they’re immediately turned off by it, there’s little hope of them becoming paying customers later on. When you create an effective landing page, you can maximize the number of people who sign up for your newsletter or complete an online form. To learn how to create an effective landing page, read this article.
What is a landing page?
A landing page is a one-page website that collects visitors’ email addresses so they can receive valuable offers and coupons in the future. It’s one of the most effective ways businesses market their product or service and the quickest way to grow. Many factors go into creating an effective landing page. Your goal should be to make it as easy as possible for people to sign up and get your free offer. The more time you research what makes people tick, the more successful your campaign will be. Learn how to create an effective landing page and connect with a New Zealand SEO expert.
What makes a good landing page?
Every landing page needs three main components: a headline, copy and a call-to-action. The headline should be short and eye-catching but also accurate and informative of what the company or product is. The copy is important because it has the power to persuade a customer that they need your product by informing them of its benefits while emphasizing how it can make their life better. Finally, the call-to-action is the last step in convincing potential customers to click on your link or buy your product.
Why are there so many different types of landing pages?
There are so many landing pages because they have different goals. Some focus on getting visitors’ email addresses, while others aim to gather a person’s contact information to send them something, such as a book. For example, one company might create a landing page that asks for potential customers’ names and email addresses and offers them a $10 discount on their first purchase in exchange for filling out the form. Another company might want people to fill out their customer feedback survey by giving them access to a free e-book about the top customer service strategies in today’s world. Both companies will use landing pages, but the objectives differ.
Designing Your Perfect Landing Page
A landing page is essentially a website’s introduction page. When someone lands on your page, it should present what you have to offer and the best way for them to take the next step. For those interested in creating their landing pages, there are some important details you’ll need to know. Start by picking a direct message to convey. It can be as simple as Shop Now or Learn More. Then provide clear information about the company, what it does, and how people can contact them with any questions. Include images that support this information and make sense of your message. It’s also good practice to include call-to-action buttons that give people options about how they want to proceed, such as signing up for updates or requesting more information.
Optimizing your conversion rates
You may think that you’re past the point of using landing pages, but they are still one of the most effective tools for boosting conversion rates and getting visitors to your mailing list. Plus, they’re a lot easier than you might think! Here’s how to get started:
1. Determine your landing page goal (i.e., increasing lead subscriptions or pushing people towards a purchase).
2. Decide which type of landing page best suits your needs (i.e., squeeze page, online form, sales letter).
3. Build up interest with persuasive copy and powerful images.
4. Add incentives such as testimonials and guarantees.
5. Optimize your page for local search engine optimization so that you can capture more leads (i.e., on-page text and images).
Call To Action
Companies need to have a landing page. Otherwise, there will be no conversion. In other words, you might as well not have a website if your only goal is to gather e-mail addresses. The point of the landing page is to get visitors to give you their contact information or click on the call-to-action button that goes somewhere else. What makes one landing page better than another? Well, it depends on who you’re targeting and what they need. For example, it would be more likely that someone looking for product information would want to find out how much the product costs and how they can buy it. But someone looking for advice about this particular product would want to know what people think about it. Either way, your visitor should always know what they’re getting into before they fill out any form fields.
Main photo: Artem Sapegin/unsplash.com