How to conduct an international SEO audit? What’s the most important?

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There are many steps you can take to evaluate the strength of your international strategy, and the first step should always be to conduct an audit of the current situation. In this article, we’ll walk you through the steps you need to take to set up an international SEO audit that will help you make data-driven decisions about how to optimize your website and content so that it’s as effective as possible with global audiences.

Say “hi” to the world!

International optimization and positioning are the process of optimizing your website for global search engine visibility. It’s important because it allows you to reach a wider audience with your content, and it can help you rank higher in search results for keywords that are relevant to your business.

Audit – why do you need it?

An audit will help you take a step back and assess your current situation, identify any areas that need improvement, and set realistic goals for the future. Plus, it can help you track your progress over time and make sure you’re on the right track.

Are you creating content in multiple languages?

When you’re ready to start your international SEO audit, the first step is creating a plan. This plan should be tailored to your specific needs and goals, but there are some general guidelines you can follow. First, make a list of all the countries you want to target. Then, research the search engine landscape in each of those countries. Once you have a good understanding of how people in each country search for information online, you can start auditing your own website.

If you’re targeting a global audience, you need to make sure your website is properly optimized for international search engines. Here’s how to conduct an international SEO audit:

  • check the language of the site,
  • ensure that the domain name matches the language of the site,
  • make sure that all content and images are translated into different languages,
  • use hreflang tags if content is targeted at multiple regions,
  • don’t forget to include metadata in other languages as well,
  • add meta descriptions with keyword phrases for each language,
  • improve rankings by using a sitemap file with links in other languages,
  • think about the culture and customs of people who speak those languages,
  • create social media pages for each language.


See what languages are attracting visitors

The first step is to see what languages are attracting visitors to your site. You can do this by looking at your web server logs or using a tool like Google Analytics. Once you know what languages are being used, you can start to look for patterns. 

Are certain phrases appearing over and over in the top languages? If so, those phrases might be worth translating into other languages. If you’re unsure about how to translate your content in another language, it’s worth hiring a professional translator who has experience working with that language. 

Choose the right URL structure

The first step in conducting a successful international SEO audit is to choose the right URL structure for your website. There are three common structures that you can choose from: subdirectories, subdomains, and country-code top-level domains (ccTLDs). 

Avoid machine translation

One of the biggest mistakes is to rely on machine translation. Not only is this likely to produce inaccurate results, but it can also be a time-consuming process. Instead, try to use a human translator who is familiar with both the source and target languages. This will help ensure that your audit is accurate and efficient.

Find an agency to help yourself

When you’re first starting out, it can be helpful to find an agency that specializes in international SEO. They can help you with things like keyword research and link building. Plus, they’ll be able to keep track of all the different changes that need to be made for each country. Open the new window and search for the best SEO in London. Save your time and eliminate the risk of mistakes!


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