Search engine marketing (SEM) and search engine optimization (SEO) are two major strategies that webmasters use to boost their website’s visibility in the search engines, with the ultimate goal of increasing traffic and leads and boosting profits.
There are many steps you can take to evaluate the strength of your international strategy, and the first step should always be to conduct an audit of the current situation. In this article, we’ll walk you through the steps you need to take to set up an international SEO audit that will help you make...